Crossword Genius

___ Hard (Manic Panic hair-coloring gel) (3)

Ross

I believe the answer is:

dye

(Other definitions for dye that I've seen before include "Colouring; sounds like fade" , "Colouring liquid" , "Colorant" , "Colour by dipping in liquid" , "Tint" .)

I've seen this clue in The Washington Post.
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