Crossword Genius

Hard work, getting a new motto (6)

Ross

I believe the answer is:

slogan

'motto' is the definition.
(I know that motto can be written as slogan)

'hard work getting a new' is the wordplay.
'hard work' becomes 'slog' (a slog is a long or difficult task).
'getting' is a charade indicator (letters next to each other).
'new' becomes 'n' (common abbreviation eg NT for New Testament).
'slog'+'a'+'n'='SLOGAN'

(Other definitions for slogan that I've seen before include "Battle cry - advertising phrase" , "Word or phrase adopted as motto" , "Shibboleth" , "Identifying catchword" , "Advertising catchphrase" .)

I've seen this clue in The Mirror.
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