Crossword Genius

Hardly fast food, we hear (4)

Ross

I believe the answer is:

sloe

I'm a little stuck... Click here to teach me more about this clue!

'we hear' is the definition.
I can't tell whether this defines the answer.

'hardly fast food' is the wordplay.
'hardly fast' becomes 'slo' (I can't justify this - if you can you should give a lot more credence to this answer).
'food' becomes 'E' (E is an example).
'slo'+'e'='SLOE'

Can you help me to learn more?

(Other definitions for sloe that I've seen before include "Sour blackthorn fruit" , "Thorny bush with plum-like fruit" , "Black fruit" , "Fruit of the blackthorn does't sound fast" , "Sour blue-black fruit" .)

I've seen this clue in The Mirror.
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