Crossword Genius

He always has a kiss for mum (3)

Ross

I believe the answer is:

max

I'm a little stuck... Click here to teach me more about this clue!

'he always' is the definition.
The definition suggests a singular noun which matches the answer.

'a kiss for mum' is the wordplay.
'a kiss' becomes 'x' (X can represent a kiss).
'for' means one lot of letters go next to another (I've seen this in other clues).
'mum' becomes 'ma' (ma can mean mother).
'x' after 'ma' is 'MAX'.

'has' acts as a link.

Can you help me to learn more?

(Another definition for max that I've seen is " The greatest".)

I've seen this clue in the Evening Standard.
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