Crossword Genius

He gave the BBC their lordly style (5)

Ross

I believe the answer is:

reith

I'm a little stuck... Click here to teach me more about this clue!

'he' is the definition.
Both the answer and definition are singular nouns.
Maybe there's a link between them I don't understand?

'the bbc their lordly style' is the wordplay.
'their' can be anagrammed to 'REITH'.
However, I'm unsure how this is indicated.

'gave' is the link.

Can you help me to learn more?

(Other definitions for reith that I've seen before include "BBC radio pioneer" , "Early BBC man" , "One put in charge of the BBC" , "BBC's first Director-General, d. 1971" , "broadcasting pioneer" .)

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