Crossword Genius

'Head off, bottom up' as a slogan (5)

Ross

I believe the answer is:

motto

'a slogan' is the definition.
('motto' can be a synonym of 'slogan')

'head off bottom up' is the wordplay.
'head off' means to remove the first letter.
'up' says the letters should be written backwards (in down clue: letters go upwards).
'bottom' with its first letter removed is 'ottom'.
'ottom' backwards is 'MOTTO'.

'as' is the link.

(Other definitions for motto that I've seen before include "Catchphrase" , "Part of coat of arms" , "Saw" , "Short sentence expressing an ideal" , "Short sentence adopted as rule of conduct" .)

I've seen this clue in The Guardian.
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