Health food stocked by Liverpool markets in a fresh way (8)

I believe the answer is:

rebrands

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'markets in a fresh way' is the definition.
I know nothing about this answer so I can't judge whether it can be defined by this definition.

'health food stocked by liverpool' is the wordplay.
'health food' becomes 'bran' (I've seen this before).
'stocked by' means one lot of letters goes inside another.
'liverpool' becomes 'Reds' (nickname for the football club).
'bran' inserted into 'reds' is 'REBRANDS'.

Can you help me to learn more?

I've seen this clue in The Independent.

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