Crossword Genius

Help animal first (6)

Ross

I believe the answer is:

assist

'help' is the definition.
(assisting is a kind of helping)

'animal first' is the wordplay.
'animal' becomes 'ass' (I've seen this before**).
'first' becomes 'ist'.
'ass'+'ist'='ASSIST'

(Other definitions for assist that I've seen before include "Expedite" , "Give a hand to" , "Support" , "Give help" , "Aid, abet" .)

I've seen this clue in The Telegraph and The Hindu.
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