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Help promote new arrival (4)

Ross

I believe the answer is:

boon

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But I can't explain it at all! Could you help me understand?

(Other definitions for boon that I've seen before include "Godsend" , "Blessing, favour" , "Favour, request" , "Beneficial thing" , "A benefit, goes with blessing" .)

I've seen this clue in The Hindu.
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