He's not bored. Hello! It's a brothel! (8)

I believe the answer is:

bordello

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'it's a brothel' is the definition.
(synonyms)

'he's not bored hello' is the wordplay.
'he' becomes 'Bord'.
'not bored hello' becomes 'ello' (I can't explain this - if you can you should give a lot more credence to this answer).
'bord'+'ello'='BORDELLO'

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(Other definitions for bordello that I've seen before include "Knocking shop" , "Madam's house" , "Congress here" , "12 across (anag)" , "Disorderly house" .)

I've seen this clue in the Sydney Morning Herald.

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