Crossword Genius

Hide porn when getting treatment with new brain chemical (9)

Ross

I believe the answer is:

endorphin

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'hide' is the definition.
The answer and definition can be both substances as well as being singular nouns.
Maybe you can see a link between them that I don't see?

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for endorphin that I've seen before include "Opiate-like substance produced in the brain" , "Hormone in the brain with an analgesic effect" , "Neurochemical with analgesic properties - dinner hop (anag)" , "painkiller" .)

I've seen this clue in The Independent.
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