His men cared badly for goods (11)
I believe the answer is:
merchandise
'goods' is the definition.
(merchandise is a kind of goods)
'his men cared badly' is the wordplay.
'badly' is an anagram indicator.
'his'+'men'+'cared'='hismencared'
'hismencared' is an anagram of 'MERCHANDISE'.
'for' acts as a link.
(Other definitions for merchandise that I've seen before include "traffic" , "Trade" , "Items for sale" , "Goods for trading" , "Wares" .)