Hoopla; uproar
I believe the answer is:
stir
I believe this clue is a double definition.
'hoopla' is the first definition.
(I've seen this in another clue)
'uproar' is the second definition.
(I've seen this before)
(Other definitions for stir that I've seen before include "jail" , "Wake up - prison" , "Excite emotionally" , "Act as an agitator" , "unrest" .)