Hoopla (4)

I think it could be either:

Which length description are you looking for?:

hype

'hoopla' is the definition.
(synonyms)

This is all the clue.

(Other definitions for hype that I've seen before include "Overdo promotion" , "racket" , "Advert" , "Extravagant publicity or promotion" , "Huge publicity" .)

I've seen this clue in the Penny Press.

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