Horseshoe, for the Colts (4)

I believe the answer is:

logo

(Other definitions for logo that I've seen before include "Small design used as a company emblem" , "A company's printed symbol or emblem" , "Emblem, trade-mark" , "Symbolic design" , "Printed symbol as organisation's emblem" .)

I've seen this clue in The Wall Street Journal.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.