Crossword Genius

Hotel location in the sticks? (6,2,7)

Ross

I believe the answer is:

middle of nowhere

I'm a little stuck... Click here to teach me more about this clue!

'the sticks?' is the definition.
I don't know anything about this answer so I cannot tell whether it can be defined by this definition.

'hotel location' is the wordplay.
I cannot quite understand how this works, but
'hotel' could be 'h' (phonetic alphabet: alpha, bravo, charlie etc.) and 'h' is found in the answer.
'location' could be 'middle' (middle is a kind of location) and 'middle' is present in the answer.
This may be the basis of the clue (or it may be nonsense).

'in' is the link.

Can you help me to learn more?

I've seen this clue in The Times and The Sunday Times.
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