Crossword Genius

Hurry and appeal, after policy unwelcoming to animals is reversed (4,2,2)

Ross

I believe the answer is:

step on it

I'm a little stuck... Click here to teach me more about this clue!

'hurry' is the definition.
(I've seen this before)

'appeal after policy unwelcoming to animals is reversed' is the wordplay.
I cannot really understand how this works, but
'appeal' could be 'it' ('it' can mean something attractive or appealing) and 'it' is found within the answer.
The remaining letters 'stepon' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

'and' acts as a link.

Can you help me to learn more?

(Other definitions for step on it that I've seen before include "to take advantage of escalating opportunity" , "Go for speed" , "Move quickly" , "Be quick" , "Get a move on!" .)

I've seen this clue in The Guardian.
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