Crossword Genius

I add my product at a particular time (6)

Ross

I believe the answer is:

midday

I'm a little stuck... Click here to teach me more about this clue!

'time' is the definition.
(I know that midday is a type of hour)

'i add my product at a particular' is the wordplay.
'i add my' can be anagrammed to 'MIDDAY'.
Though, I'm not clear how this is indicated.

Can you help me to learn more?

(Other definitions for midday that I've seen before include "Twelve noon" , "12 o'clock in the day" , "1200 hours" , "12 noon" , "time when hands are joined" .)

I've seen this clue in the Sydney Morning Herald.
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