Crossword Genius

I endlessly go back, up and around to get blanket (7)

Ross

I believe the answer is:

generic

I'm a little stuck... Click here to teach me more about this clue!

'blanket' is the definition.
Both the answer and definition are adjectives. Perhaps they are linked in a way I don't understand?

'i endlessly go back up and around' is the wordplay.
I cannot really understand how this works, but
'i' is present in the answer.
'and' could be 'n' (common abbreviation for 'and') and 'n' is found within the answer.
'around' could be 'c' (abbreviation for 'circa') and 'c' is present in the answer.
This may be the basis of the clue (or it may be nonsense).

'to get' acts as a link.

Can you help me to learn more?

(Other definitions for generic that I've seen before include "Of a whole genus or group" , "Non-proprietary (drug)" , "Applicable to any member of a class" , "appropriate for the whole class" , "Common" .)

I've seen this clue in The Telegraph.
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