"I Like __": 1950s political slogan (3)

I believe the answer is:

ike

(Other definitions for ike that I've seen before include "President Eisenhower" , "Nickname of old US president" , "US general who became president, in short" , "President Eisenhower's nickname" , "Thirty fourth US president's nickname" .)

I've seen this clue in the LA Times.

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