I love us roaming around rough Kentucky location (10)

I believe the answer is:

louisville

I'm a little stuck... Click here to teach me more about this clue!

'location' is the definition.
(Louisville is an example)

'i love us roaming around rough kentucky' is the wordplay.
I cannot quite see how this works, but
'i' is within the answer.
'love' could be 'o' (love means zero in tennis) and 'o' is found in the answer.
'us' is present in the answer.
'rough' could be 'ill' (rough can mean unwell) and 'ill' is found within the answer.
This explanation may well be incorrect...

Can you help me to learn more?

I've seen this clue in The Independent.

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