Iconic logo in athletic apparel (6)

I believe the answer is:

swoosh

(Other definitions for swoosh that I've seen before include "Noise produced by a sudden rush of liquid" , "Sound of rushing air or liquid" , "Noise of a sudden rush of air" , "Noise of movement" .)

I've seen this clue in The New York Times.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.