Crossword Genius

Ideal occasion to watch TV (5,4)

Ross

I believe the answer is:

prime time

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'watch tv' is the definition.
The definition and answer can be both related to time as well as being singular nouns.
Perhaps there's an association between them I don't understand?

'ideal occasion' is the wordplay.
'ideal' becomes 'prime' (I can't justify this - if you can you should believe this answer much more).
'occasion' becomes 'time' (I've seen this before).
'prime'+'time'='PRIME TIME'

'to' acts as a link.

Can you help me to learn more?

(Other definitions for prime time that I've seen before include "When most TV is watched" , "For monks perhaps around dawn" , "Optimum period for broadcasters" , "Peak viewing period" , "when most view" .)

I've seen this clue in The Mirror.
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