Identified as being in rising demand (5)

I believe the answer is:

named

I'm a little stuck... Click here to teach me more about this clue!

'identified as' is the definition.
(I've seen this in another clue)

'in rising demand' is the wordplay.
'NAMED' is hidden back-to-front within the letters.
But, I'm unsure how this is indicated.

'being' acts as a link.

Can you help me to learn more?

(Other definitions for named that I've seen before include "Called" , "Entitled" , "Designated" , "Titled" , "Christened" .)

I've seen this clue in the Evening Standard.

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