Crossword Genius

"If winning ___ everything, why do they keep score?": Vince Lombardi (4)

Ross

I believe the answer is:

isnt

(Other definitions for isnt that I've seen before include "denial?" , "In the present, not to be" , "Tins (anag.)" , "Is not (abbrev.)" , "- - This A Lovely Day? (song)" .)

I've seen this clue in The New York Times.
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