Ignore price reduction (8)
I believe the answer is:
discount
This clue is a double definition.
'ignore' is the first definition.
('discount' can be a synonym of 'ignore')
'price reduction' is the second definition.
('discount' can be a synonym of 'price reduction')
(Other definitions for discount that I've seen before include "Disregard; cost cut" , "Ignore - trade concession" , "Reduce in price" , "Ignore - price reduction" , "Deduction granted on payment" .)