Image of bride, alluring (4)

I believe the answer is:

idea

'image' is the definition.
(I've seen this before)

'of bride alluring' is the wordplay.
'of' indicates a hidden word.
'IDEA' can be found hidden inside 'bride alluring'.

(Other definitions for idea that I've seen before include "Notion, concept" , "Mental impression" , "Notion, belief" , "Content of cognition" , "Theory" .)

I've seen this clue in The Hindu.

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