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In a dedicated way, exploit heartless woman about detailed franchise? (9)

Ross

I believe the answer is:

devotedly

I'm a little stuck... Click here to teach me more about this clue!

'in a dedicated way' is the definition.
I can't judge whether this definition defines the answer.

'exploit heartless woman about detailed franchise?' is the wordplay.
'exploit' becomes 'deed' (synonyms).
'heartless woman' becomes 'ly' (I can't explain this - if you can you should give a lot more credence to this answer).
'about' is an insertion indicator.
'detailed' means to remove the last letter (the word must be end-less or 'de-tailed').
'franchise?' becomes 'vote' (synonyms).
'deed'+'ly'='deedly'
'vote' with its final letter taken away is 'vot'.
'deedly' going around 'vot' is 'DEVOTEDLY'.

Can you help me to learn more?

(Another definition for devotedly that I've seen is " Loyally".)

I've seen this clue in the Sydney Morning Herald.
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