Crossword Genius

In a rugged cove, I say (5)

Ross

I believe the answer is:

voice

I'm a little stuck... Click here to teach me more about this clue!

'say' is the definition.
(I know that voice is a more specific form of the action say)

'in a rugged cove i' is the wordplay.
'cove i' anagrams to 'VOICE'.
Though, I'm not clear how this is indicated.

Can you help me to learn more?

(Other definitions for voice that I've seen before include "Sound with which one speaks" , "Give expression to" , "eg Bass" , "Sound produced by humans" , "Put into words" .)

I've seen this clue in the Evening Standard.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.