Crossword Genius

In greater frenzy to get red dye (6)

Ross

I believe the answer is:

madder

I'm a little stuck... Click here to teach me more about this clue!

'dye' is the definition.
(thesaurus)

'in greater frenzy to get red' is the wordplay.
I cannot quite see how this works, but
an anagram of 'red' is 'der' which is present in the answer.
The remaining letters 'mad' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for madder that I've seen before include "Dye-yielding plant" , "more bananas" , "More wild; plant yielding red dye" , "Made even more angry by the red dye" , "More disturbed - plant" .)

I've seen this clue in The Irish Independent.
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