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Incentive (4)

Ross

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'incentive' is the definition.
(an incentive spurs someone on)

This is the entire clue.

(Other definitions for spur that I've seen before include "Drive on" , "Goad - branch line" , "Egg on or goad as horseman might" , "Goad as for use by horse-rider" , "'Urge, goad (4)'" .)

I've seen this clue in The Wall Street Journal, The Guardian, the Newsday, The Mirror, The Times and The Sun.
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