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Incentive (4)

Ross

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4

6 7 8 10

'incentive' is the definition.
(spur can mean an incentive or stimulus)

This is the entire clue.

(Other definitions for spur that I've seen before include "Drive on" , "Goad - branch line" , "Egg on or goad as horseman might" , "Goad as for use by horse-rider" , "'Urge, goad (4)'" .)

I've seen this clue in The Guardian, The Mirror, The Times, The Wall Street Journal and The Sun.
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