Crossword Genius

Individual missing round very commercial area in US state (6)

Ross

I believe the answer is:

nevada

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'us state' is the definition.
(I've seen this before)

'individual missing round very commercial area' is the wordplay.
'individual missing round' becomes 'ne' (I can't justify this - if you can you should believe this answer much more).
'very' becomes 'v' (abbreviation).
'commercial' becomes 'ad' (abbreviation for advertisement).
'area' becomes 'a' (maths abbreviation).
'ne'+'v'+'ad'+'a'='NEVADA'

'in' is the link.

Can you help me to learn more?

(Other definitions for nevada that I've seen before include "part of US" , "South-west US state" , "US state, capital Carson City" , "US desert state" , "Southwestern US state" .)

I've seen this clue in The Telegraph.
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