Crossword Genius

Induce intoxication long after beer has run out? (7)

Ross

I believe the answer is:

bewitch

I'm a little stuck... Click here to teach me more about this clue!

'induce' is the definition.
(I know that bewitch is a type of charm)

'intoxication long after beer has run out?' is the wordplay.
I cannot quite understand how this works, but
'long' could be 'itch' (to long or itch for something is to desire it) and 'itch' is located in the answer.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for bewitch that I've seen before include "Entrance" , "Put under a magic spell, or charm" , "Enchant - or curse" , "Get intoxicated" , "add glamour" .)

I've seen this clue in The Independent.
Want a hint initially instead of a full solution? Install my app