Inducement (10)
There are a few possibilities for this:
motivation
'inducement' is the definition.
(I've seen this in another clue)
This is all the clue.
(Other definitions for goad that I've seen before include "Incite to action" , "Cattle prod" , "Prod with a pointed stick" , "Prompt" , "that provides motivation" .)
'inducement' is the definition.
(I've seen this in another clue)
This is all the clue.
(Other definitions for bait that I've seen before include "Deliberately annoy or taunt" , "Angler's lure for fish" , "Enticement, lure" , "Allurement" , "Set a trap with food" .)
(Another definition for motivation that I've seen is " Push".)