Crossword Genius

Inducements, usually not sugar (10)

Ross

I believe the answer is:

sweeteners

I'm a little stuck... Click here to teach me more about this clue!

'inducements usually not sugar' is the definition.
I know that 'sugar' relates to this answer.

'sugar' is the wordplay.
I cannot quite see how this works, but
'sugar' could be 'sweeten' (I've seen this before) and 'sweeten' is found within the answer.
The remaining letters 'ers' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

I've seen this clue in The Daily Express.
Want a hint initially instead of a full solution? Install my app