Crossword Genius

Inflated self-image (3)

Ross

I believe the answer is:

ego

This clue is a double definition.

'inflated self' is the first definition.
(I've seen this in another clue)

'image' is the second definition.
(I have seen 'Image of oneself ' mean 'ego' so perhaps 'image' could also mean 'ego')

(Other definitions for ego that I've seen before include "Conscious self" , "Vowel to disappear, < say another" , "Aspect of the personality" , "Sense of self, conceit" , "Inflated pride" .)

I've seen this clue in the Universal, the USA Today and the New York Times.
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