Crossword Genius

Influencer to advertise jacket (11)

Ross

I believe the answer is:

trailblazer

I'm a little stuck... Click here to teach me more about this clue!

'influencer' is the definition.
Both the answer and definition are singular nouns.
Maybe you can see an association between them that I don't see?

'advertise jacket' is the wordplay.
'advertise' becomes 'trail' (I've seen this before).
'jacket' becomes 'blazer' (blazer is a kind of jacket).
'trail'+'blazer'='TRAILBLAZER'

'to' is the link.

Can you help me to learn more?

(Other definitions for trailblazer that I've seen before include "Leader in the field" , "Pioneer, innovator" , "trendsetter" .)

I've seen this clue in The Telegraph.
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