Innovative way he does make-up item (3-6)

I believe the answer is:

eye-shadow

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'make-up item' is the definition.
'eye shadow' can be an answer for 'make-up' (I've seen this before). I am not sure about the 'item' bit.

'innovative way he does' is the wordplay.
'innovative' indicates anagramming the letters.
'way'+'he'+'does'='wayhedoes'
'wayhedoes' with letters rearranged gives 'EYE-SHADOW'.

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I've seen this clue in The Sun.

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