Intensive publicity (4)
I believe the answer is:
hype
<span class="explanation-format__ClueExplanation">'<span class="explanation-format__original">intensive publicity</span>' is the definition.<br/ ><span class="explanation-format__explanation">(I've seen this before)</span><br/ ><br/ >This is the entire clue.<br/ ></span>
(Other definitions for hype that I've seen before include "Advert" , "Misleadingly exaggerated publicity" , "Overdo promotion" , "A promoter" , "Puffery" .)