Introduces new price cuts (10)

I believe the answer is:

reductions

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'price cuts' is the definition.
The definition and answer can be both acts as well as being plural nouns.
Maybe there's a link between them I don't understand?

'introduces new' is the wordplay.
'new' is an anagram indicator.
'introduces' with letters rearranged gives 'REDUCTIONS'.

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I've seen this clue in The Globe and Mail.

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