Crossword Genius

Is going around town setting high standards (6)

Ross

I believe the answer is:

ideals

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'high standards' is the definition.
(I've seen this in another clue)

'is going around town' is the wordplay.
'going around' indicates putting letters inside.
'town' becomes 'deal' (I can't justify this - if you can you should give a lot more credence to this answer).
'is' going around 'deal' is 'IDEALS'.

'setting' is the link.

Can you help me to learn more?

(Other definitions for ideals that I've seen before include "Models of perfection" , "Standards to aim for" , "Ladies (anag.)" , "Bad ladies have high principles" , "Noble aspirations for ladies" .)

I've seen this clue in the Evening Standard.
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