Crossword Genius

Is it consumed for encouragement? (5)

Ross

I believe the answer is:

cheer

I'm a little stuck... Click here to teach me more about this clue!

'for encouragement?' is the definition.
(I've seen this before)

'is it consumed' is the wordplay.
I cannot quite see how this works, but
'it' could be 'e' ('e' can mean 'electronic' which is similar to 'IT') and 'e' is found within the answer.
The remaining letters 'cher' is a valid word which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for cheer that I've seen before include "hurrah" , "Merriment" , "Encourage - applaud" , "Shout of praise or joy" , "Shout hooray" .)

I've seen this clue in the Evening Standard.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.