It may come wrapped in a bow (4)

I believe the answer is:

gift

(Other definitions for gift that I've seen before include "A natural attribute" , "''Never look a .... horse in the mouth" , "A present or a natural ability" , "[BOUNTY] ?" , "Present or special talent" .)

I've seen this clue in The Wall Street Journal.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.