Crossword Genius

It started in 1964 as Blue Ribbon Sports (4)

Ross

I believe the answer is:

nike

(Other definitions for nike that I've seen before include "Goddess of victory - clothing company" , "Greek winged goddess of victory, and sports goods logo" , "Greek goddess, personification of victory" , "bringer of victory" , "Victoria" .)

I've seen this clue in The New York Times.
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