Crossword Genius

It takes a mere trice to complete her name (3)

Ross

I believe the answer is:

bea

I'm a little stuck... Click here to teach me more about this clue!

'her name' is the definition.

'it takes a mere trice to complete' is the wordplay.
I cannot really see how this works, but
'it' could be 'e' ('e' can mean 'electronic' which is similar to 'IT') and 'e' is found in the answer.
'a' is found in the answer.
A single letter 'b' remains which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

I've seen this clue in the Evening Standard.
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