Crossword Genius

"It ___ that important" (4)

Ross

I believe the answer is:

isnt

(Other definitions for isnt that I've seen before include "Is not (abbrev.)" , "- - This A Lovely Day? (song)" , "Tins (anag.)" , "When abridged, has none of the quality of" , "denial?" .)

I've seen this clue in the USA Today.
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