Crossword Genius

Item sold at a low price to attract customers (4,6)

Ross

I believe the answer is:

loss leader

(Other definitions for loss leader that I've seen before include "Sees dollar (anag.)" , "Article sold at no profit in order to draw customers" , "Item sold cheaply to attract trade" , "bait for shoppers" , "Product sold cheaply to attract buyers" .)

I've seen this clue in The Guardian.
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