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It's a bit of a shame, Ted being so unpopular (5)

Ross

I believe the answer is:

hated

I'm a little stuck... Click here to teach me more about this clue!

'unpopular' is the definition.
(I've seen this before)

'it's a bit of a shame ted being' is the wordplay.
'it's a bit of a shame ted' becomes 'ha' (I can't justify this - if you can you should give a lot more credence to this answer).
'being' becomes 'Ted' (Ted is an example).
'ha'+'ted'='HATED'

'so' is the link.

Can you help me to learn more?

(Other definitions for hated that I've seen before include "viewed with hostility" , "was unable to stand" , "Despised" , "Detested" , "gave stinking review to?" .)

I've seen this clue in the Evening Standard.
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