Crossword Genius

It's clever to reduce middle-men (4)

Ross

I believe the answer is:

cute

'it's clever' is the definition.
(I've seen this in another clue)

'reduce middle-men' is the wordplay.
'reduce' becomes 'cut' (synonyms).
'middle' indicates the central letters.
The middle of 'men' is 'e'.
'cut'+'e'='CUTE'

'to' is the link.

(Other definitions for cute that I've seen before include "Attractive or quaint, as in America" , "Daintily pleasing" , "Endearing" , "Shrewd" , "Daintily pretty" .)

I've seen this clue in the Evening Standard.
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