Crossword Genius

It's entering in a way that's exciting attention (11)

Ross

I believe the answer is:

interesting

I'm a little stuck... Click here to teach me more about this clue!

'exciting attention' is the definition.
'interesting' can be an answer for 'exciting' (thesaurus). I am not certain of the 'attention' bit.

'it's entering in a way' is the wordplay.
'in a way' indicates anagramming the letters.
'its'+'entering'='itsentering'
'itsentering' anagrammed gives 'INTERESTING'.

'that's' acts as a link.

Can you help me to learn more?

(Other definitions for interesting that I've seen before include "Curious" , "Gripping" , "Arousing curiosity" , "Arousing attention" , "worthy of note" .)

I've seen this clue in The Globe and Mail.
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